The diversified business group, ITC Ltd, through its Papers and Speciality Papers Division (PSPD), has roped in some of the major corporate entities, including Infosys, Google, Mahindra Satyam and Dr. Reddy's into the WOW (wealth from waste) initiative.

The group has also dovetailed the corporate social responsibility (CSR) activity of the company into its overall business plan, according to Division Chief Executive, ITC PSPD, Mr Sanjay Singh.

“By linking CSR activity into the overall business plan, we ensure it gets greater focus; also there is something to look forward to by the company. Both the farm forestry and WOW initiative have now been linked,” he said.

Addressing a press conference here today, Mr Singh said that within a short span, the collection of dry receivables is touching 4,000 mt a month. It is proposed to take this up to 6,000 mt a month during the current financial year. By covering the entire south, ITC expects to manage a collection level of about 15,000 mt a month. That would be sufficient to run a mill.

Mr Jogarao Bhamidipati, Division Head (Commercial), ITC PSPD, said that 20 major groups with over 200,000 employees like Infosys, Microsoft, Google, Mahindra Satyam, Dr. Reddy's Labs have agreed to join the WOW initiative where the waste is segregated and collected. By paper waste segregation, this would be better suited for recycling.

The Chairman of Ramky Group, Mr Ayodhya Rami Reddy, said that the company now works with over 35 municipalities and 35,000 hospitals and over 800 corporate houses across the country and is keen to play a role in ITC's WOW initiative .

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