Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
JSW Cement has tied up with Yalochat, a leading conversational commerce service provider, to introduce artificial intelligence-based Anytime Anywhere Business transactions for its trade customers.
The partnership with Yalochat will enable JSW Cement, which is expanding capacity to 25 mtpa from 14 mtpa by FY23, to upsell, transact and provide better services to its customers over messaging apps WhatsApp.
Also read: JSW Group to invest ₹700 crore in online marketplace for building material
Conversational commerce is e-commerce done through various means of conversations and uses technology such as speech recognition, speaker recognition, natural language processing and artificial intelligence.
JSW Cement has major presence in East, West and Southern regions. As part of digitisation initiative, JSW Cement is rolling out AI-based mobile-tech interventions, including conversational commerce services for its trade channels across all markets.
Parth Jindal, Managing Director, JSW Cement said the digital transformation will ensure ease of doing business for customers through continued improvements in the overall brand experience, combined with efficient operations for well-synchronised and timely deliveries.
Javier Mata, Founder and CEO, Yalochat said the sales force of JSW Cement has been empowered to focus on building meaningful relationships with dealers while technology takes care of the rest.
Nilesh Narwekar, CEO, JSW Cement, said introduction of mobile-tech in supply chain equips sales force with data to evaluate channel performance and enables faster decision-making to support the requirement of trade network. Choicing WhatsApp as a medium to offer conversational commerce services will enable them to get their account statements and remain connected with their business, he said.
Also read: CCI opens probe into ‘cartelisation’ by steel mills
JSW Cement has also digitised the outbound marketing functions through mobile-tech interventions. These technologies are enabling the company’s sales force to seamlessly interact with its channel partners and receive orders.
K Swaminathan, Chief Marketing Officer, JSW Cement, said the digital initiatives combines capabilities, processes, structures and technologies to scale-up interaction with customers and provide them optimal personalised service on a real-time basis to scale up business.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
This Women’s Day, we discuss the features of a few financial products that aim to help you save, get insured ...
Sensex, Nifty 50 make a strong bounce-back, but test resistances
Avenue Supermarts (₹3,286.1): Makes fresh all-time highIn October last year, the stock of Avenue Supermarts ...
The exchange-traded fund ticks all boxes as an efficient tool to track gold prices
Muriel has put our names down on a list to get the Covid-19 vaccination because — hurrah! — the age limit has ...
They are the health warriors who battled the Covid-19 pandemic on the ground, and are now the face of the ...
Uzbekistan’s grandest city dazzles tourists with its history, architecture and food
It’s the birth anniversary of Michelangelo di Lodovico Buonarroti Simoni, one of the great artists and ...
Comfort, convenience, value, safety — and not necessarily the colour pink — but do brands deliver?
Why and how marketers have used camels, and left us thirsting for more
Start-up SALT wants to break feminine stereotypes around money, and is asking women to reassert agency
It’s that time of year again when brands suddenly start paying obeisance to women power. From sentimental to ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...