Companies

Kalyan Jewellers launches ‘Goldsmith Relief Fund’

Our Bureau Mumbai | Updated on April 06, 2020 Published on April 06, 2020

A file photo of Kalyan Jewellers outlet in Chennai.   -  Bijoy Ghosh

Kalyan Jewellers said on Monday it will support daily wagers from the gems and jewellery industry and the film industry, in association with actor Amitabh Bachchan’s ‘We Are One’ initiative.

Kalyan Jewellers will provide 50,000 households with monetary relief.

For the ‘kaarigars’ or artisans and the daily wage workers who are part of the gems and jewellery industry, Kalyan Jewellers has launched the ‘Goldsmith Relief Fund’, and will be working closely with the Jewellery Manufactures’ Association (Kerala), Coimbatore Jewellers’ Association and Gems & Jewellery Export Promotion Council (Mumbai).

The fund will be used to provide relief material and monetary assistance to the daily wage workers, the company said in a statement.

“We are witnessing an unprecedented global pandemic. During these testing times, it is important to support the daily wage worker community which has been most affected due to the shutdown. The Goldsmith Relief Fund is a humble initiative that we have put together to try and bring some semblance of financial relief to the artisans working in our industry,” TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said.

Simultaneously, Kalyan Jewellers will be working closely with All India Film Employees Confederation (Mumbai) and Film Employees Federation of Kerala (Kochi) to support workers from across the country with effective distribution of monitory funds and/or rations.

Kalyan Jewellers will also be partnering with the ‘We Are One’ Public Service Announcement film, which will stress on the importance of staying at home and maintaining social distance.

Led by Amitabh Bachchan, the film will feature celebrities like Rajinikanth, Ranbir Kapoor, Priyanka Chopra-Jonas, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh. This is supported by Sony Pictures Networks and will be telecast on April 6.

Published on April 06, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.