Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Shrey Badhani, co-founder, Kapiva.
Kapiva, a modern Ayurvedic nutrition brand, is launching three immunity boosting products exclusively on Amazon.in, in time for the Prime Day sale that begins on Wednesday.
The three immunity boosters include, Kapiva Immune Care juice that is loaded with 11 nourishing Ayurvedic herbs like amla, giloy, ashwagandha, turmeric etc which is a rich source of Vitamin C and antioxidants; Kapiva Vitamin C + Amla Gummies; and Kapiva Tulsi Ark consisting of nutritious variants of Tulsi such as, Rama, Kala, Lemon, Bisva, Marua and immunity supporting compounds like Eugenol, Thymol and Methyl Chavicol.
Founded in early 2016 by Ameve Sharma and Shrey Badhani, Kapiva was initially envisioned as a retail Ayurvedic clinic brand. After setting up a chain of 4 Ayurvedic clinics in Mumbai the founders realised that the clinic opportunity was not scalable and pivoted to a full-fledged consumer brand from October/November 2017, with the launch of 14 Ayurvedic juices that can be consumed for better hair/skin, digestion, immunity, detoxification etc at prices ranging from ₹220 to ₹600 for 1 litre/30-day usage packs.
“Ayurveda has loads of wellness and preventive powers. But, we noticed that Ayurveda was a buzzword being used in personal care, or sold in hard-to-fathom, hard-to- experience, medicinal formats. So, we decided to present Ayurveda in such a way that it resonates with a younger audience by combining Ayurveda and food. This seems to have struck a chord with consumers who believe in the goodness of herbs. Consequently, in the last two and a half years, we have been the fastest growing Ayurveda company in the country and have scaled revenues from ₹10 lakh a month to ₹5 crore a month,” said Shrey Badhani, co-founder, Kapiva.
“Now, we are getting into more frequent use case products, like the Vitamin C + Amla Gummies which is convenient to have on the go, Immune Care juice and Tulsi Ark (drops). In a couple of months, we will be launching breakfast foods with the goodness of Ayurveda,” added Badhani.
Kapiva offers 45 products across three categories including Ayurvedic juices, gourmet nutrition (A2 Ghee, forest honey, cold pressed oils), functional nutrition (Ayurvedic vegan protein, slimming meal replacement product). Kapiva has served 8 lakh customers and sold 1.2 million units to date. The bulk of its customers fall under 25-40 years.
An omnichannel brand with a presence in 6,000 retail outlets pan India, Kapiva is also available on its own website and on Amazon, Flipkart, BigBasket, Pharmeasy. It has raised Series A funding of close to $2.5 million in early 2019 led by Fireside Ventures with participation from Mohandas Pai’s family office, Madhu Kela and GITS Foods. “We have grown 4X from March 2019 to July 2020 and July was our largest month to date. We are looking to surpass ₹100 crore in revenue run rate in the next 12-18 months,” said Badhani.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
Here is a checklist that equips you to discern the market nuances
Sensex, Nifty 50 have witnessed sharp decline
The fund has consistently outperformed S&P BSE 100 TRI over one, three and five years
Returns are superior to immediate annuity plans, but SCSS can secure better rates for new investors sooner if ...
With the public looking beyond mainstream media for reports from the ground, independent digital platforms are ...
While Supreme Court has cleared the way for women seeking longer tenures and senior roles in the Indian Army, ...
Mughal Gardens in the Capital open to visitors — albeit with Covid-19 protocol — for the annual Udyanotsav
Salty, buttery, cheese coated or with maple syrup and bacon — popcorn is lending its adaptable self to gourmet ...
Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes
Sober spirits are the in thing
A peek into where ad spends went last year and where they are headed tomorrow
Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor