Companies

Kia Motors to accelerate electric vehicle brand push

V Rishi Kumar Hyderabad | Updated on September 16, 2020 Published on September 16, 2020

Kia President and CEO Ho Sung Song unveiling vehicle sketches

Reveals sketches, first BEV to launch in 2021

Kia Motors Corporation has shared a glimpse of its global electric vehicle (EV) business strategy, revealing an early sketch of several of the brand’s future Battery Electric Vehicles (BEVs).

Details of Kia’s EV product strategy were announced by Kia President and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea, according to a company statement.

Kia plans to become a leader in the global EV market by responding to fast-growing global consumer demand for EVs. The brand will launch a diverse range of dedicated BEVs and partner with EV charging companies worldwide to achieve this.

“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV,” said CEO Song.

“Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 per cent of our total worldwide sales by 2029.”

‘Plan S’ strategy

Under Kia’s ‘Plan S’ strategy, announced at the start of 2020, the brand plans to expand its BEV line-up to 11 models by 2025.

Over the same period, Kia is aiming for BEVs to account for 20 per cent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. Seven dedicated BEVs in the sketch revealed today will be launched by 2027.

The first of these BEVs, code-named CV, will be revealed in 2021 as the brand’s first dedicated BEV. The new model will offer the same competitive product quality and eye-catching design as Kia’s other vehicles, with high-performance driving and recharging characteristics.

In January, Kia Motors unveiled its ‘Plan S’ mid- to long-term future strategy, outlining the brand’s plans to transition its future businesses to focus on BEVs and mobility solutions.

EV charge

Kia is focused on securing a global EV leadership position by launching dedicated BEV models and innovating in areas such as production, sales and services.

Kia Motors is undergoing a company-wide transformation in order to realize ‘Plan S’. The CV model, due to launch in 2021, will encapsulate the brand’s attitude towards innovation and change.

The company sees the expansion of electric charging infrastructures as a pre-condition for the popularisation of EVs and continues to explore activities worldwide to improve charging accessibility for drivers.

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Published on September 16, 2020
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