Lamborghini India has launched Aventador LP 700-4 Roadster, an open-top luxury sports car.

Lamborghini India is the Indian unit of Automobili Lamborghini, which is owned by German automobile major Volkswagen Group.

“India is a small market, contributing to less than 1 per cent of our global sales. Numbers are not relevant, but this launch will further strengthen our presence in the emerging Indian super-luxury sports car segment,” said Andrea Baldi, Sales Manager, South East Asia and Pacific, Automobili Lamborghini.

“India is slowly accepting the super cars as a mode to realise aspirations and we are hopeful of the success we can achieve here. We believe that our portfolio of legendary supercars has what it takes to satisfy the discerning Indian market,” he added.

The company had last year sold about 2,083 cars in the global market and 17 cars in India.

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The Aventador LP 700-4 Roadster, which will go on sale from mid-2013 across Lamborghini dealers in India, is priced at Rs 4.77 crore (ex-showroom Delhi).

“The car is priced slightly higher than coupe launched in 2011,” Baldi added.

The Aventador LP700-4 Roadster accelerates from 0-100 km in 3 seconds flat and has a maximum speed of some 350 km per hour.

“The luxury car market in India has seen a fair amount of growth in the last few years and continues to grow at a significant rate each year. The emphasis has shifted from pure price consideration and affordability to design, quality and pleasure. The Aventador Roadster provides passionate performance — exactly what sports car enthusiasts are looking for today,” Pavan Shetty, Head of Operations, Lamborghini India, said.

 rajesh.kurup@thehindu.co.in

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