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Chinese PC, laptop and smart-phone maker Lenovo is eyeing the possibility of setting up a manufacturing unit in India. The unit will cater primarily to smart-phones. It currently has a PC-making facility in Puducherry.
According to Bhaskar Choudhuri, Director Marketing, Lenovo India, the company’s decision to set up a manufacturing unit will depend on how the Centre supports such projects. “We are open to setting up a manufacturing facility for our products, including smartphones. We are watching the space,” he said.
The company enjoys a leadership position (amongst the top three) in the computer (PC, laptop, all-in-ones and convertible) segment.
Smartphone Sales
According to Choudhuri, Lenovo India is also eyeing to be amongst the top five brands, in India, amongst smartphones by the end of this fiscal (FY 16).
With just 30 per cent penetration, there is huge scope for growth in the smart-phone segment. Currently, in India, the segment is dominated by players like Samsung, Micromax, Intex, Lava, Karbonn and Motorola.
Lenovo hopes to break into this leader board with its new array of offerings that include “high-specification yet value-for-money” offerings.
“With the new launches and our increased portfolio we have a realist chance of coming amongst the top 5 brands by the end of this fiscal,” he told Business Line .
New Launches
While some five-odd new handset models (all smart-phones) have been launched so far, at least 10 more are expected to be launched by the end of this year. This will increase the brand’s offerings to at least 15 models across both online and brick-and-mortar stores.
Focus will be on the 6000 – 15,000 price bracket and also on pushing 4G / LTE-enabled devices. (4G enabled devices refer to those which have faster processing capacities allowing quicker access to the Internet and noise free voice calls.)
The company will also not shy away from introducing flagship offerings for the “discerning customer”.
Accordingly, it is ramping up distribution and exclusive store network. From 500, the exclusive store count is expected to move up by 200-300 in FY16
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