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Lenzing India has joined hands with Mumbai-headquartered Ruby Mills to introduce H+ Technology, an antiviral, antibacterial and antifungal fabric.
The partners to the agreement said H+ Technology works across a wide range of pure as well as blended fabrics, its efficacy tested to ensure effective protection against virus transmission up to 30 washes, without compromising on hand-feel, breathability and finish of the fabric.
“We are working towards breaking the barrier that fabrics and textiles are carriers of diseases and viruses,” Avinash Mane, Commercial Head – South Asia, Lenzing said, while reassuring consumers that apparels with the tag of TENCEL, LENZING, ECOVERO and H+ technology would be safe to wear.
Asserting that the H+ Technology fabrics are significantly superior and most relevant during times that call for heightened protection in everyday life, Rishabh Shah, President, Ruby Mills, said: “Our processing expertise and continuous pursuit for perfection and quality has led us here.”
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