LG Electronics India Pvt Ltd (LGEIL), which recently launched a new 3D TV range with FPT (film patterned technology) in India, branded Cinema 3D TV, claims these TVs are the ‘next gen' in 3D TV.

Addressing the media at the launch, Mr Soon Kwon, MD, LGEIL, noted that the contribution of the flat panel division (FPD) to LG India's total turnover had moved up from 6.3 per cent in 2008, and is projected to reach 16 per cent by end-2011. “Last year, we saw a surge in demand for 3D TVs,” he said.

The new launch is an effort to capture market leadership in the 3D TV segment, where the estimate for the Indian market is two lakh units (sales) in 2011. LG is targeting a 50 per cent share of this consumption, or one lakhunits.

Addressing the paucity of original 3D content, the Cinema 3D TVs have the capacity for 2D to 3D conversion, enabling 2D content to be viewed with a “near 3D experience,” according to LG.

When the company launched its 3D TV range last year, the price of a 42-inch set stood at Rs 1.3 lakh, while a similar size set in the newly launched Cinema 3D TV range will cost Rs 90,000. Cinema 3D TVs will be available in the LED format at present , and will subsequently be launched on the LCD platform.

LED TVs in focus

Mr Rishi Tandon, Product Group Marketing Head, FPD, LG, noted that the market is moving from LCD TVs to LED TVs.

In India, while the total value contribution from LEDs to the flat panel television category was 50 per cent in 2011, it is expected to touch 60 per cent in 2012, he said.

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