Linen Club stitching plans for premium apparel range

Linen Club, the fabric offering from Jaya Shree Textiles, is planning to launch its own apparel range across organised retail stores. Jaya Shree Textiles is a part of the Aditya Birla Group company Grasim Industries.

Called, “Linen Club Studio” – with offerings focussed on pure linen clothing – the apparels are already available across Linen Club exclusive brand outlets.

Incidentally, Linen Club Studio branded apparels are positioned towards the premium end and are priced upwards of ₹2,500. It was also sold through the group’s online platform, ‘abof.com’.

According to Satyaki Ghosh, CEO, Domestic Textiles, Aditya Birla Group, the company is planning to work on its back-end processes before initiating discussions with modern trade/organised trade.

“We do plan to launch branded apparels across modern trade soon. Right now, it is there across our 150-odd exclusive brand outlets,” he told BusinessLine.

Currently, Linen Club Studio offerings have been introduced at one “Central” store in Bengaluru. “We are piloting with one store at present,” he added.

Sources say the company has already ramped up its apparel manufacturing facility at Karnataka. Ghosh, however, did not confirm the same.

Incidentally, Jaya Shree Textiles has already invested close to ₹400 crore over the last few years at its yarn and fabric production unit at Rishra in West Bengal.

Jaya Shree Textiles has a share of about 70 per cent of the pure linen fabric market in India and is said to be suppliers to major international brands such as Marks and Spencer, H&M and so on. It is also a supplier (of linen) to many domestic players.