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The US-based premium cosmetic brand Seacret has tied up with the Chennai-based LMG Retail to market its product range in the country.
Seacret products are manufactured in Israel, from ingredients rich in minerals claimed to be from the Dead Sea. The brand, which has a global presence entered India a year ago with three company-owned shops in the National Capital Region.
In Chennai, LMG Retail opened its first Seacret shop at Express Avenue mall, and second one is coming up at the city’s posh locality Khader Nawas Khan Road, where it proposes to have a spa too. “A few more shops are in the pipeline. We will soon expand our footprint to Hyderabad, Mumbai, Pune, Bangalore, Ahmedabad, Coimbatore and Kochi,” said Mohammed Shagee, one of the promoters of LMG Retail.
The Seacret range in India currently has 28 products in over 37 stock keeping units, and is priced upwards of Rs 2,000 a unit, and it goes up to Rs 20,000.
ravikumar.ramanujam@thehindu.co.in
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