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Chennai-based Daimler India Commercial Vehicles (DICV) appointed creative agency Lowe Lintas and Partners as its marketing communications partner.
Mr G V Krishnan, Executive Director, Lowe Lintas and Partners, said, "This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate."
DICV went through two rounds of presentations before short-listing agencies. Top five agencies were shortlisted and were in fray for the business.
Mr Krishnan said, "The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV's trucks will be known in India) is uniquely poised to lead this revolution. As a pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage."
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