Madhu Jayanti forays into B2C category, launches ‘TE-A-ME’ brand

Our Bureau Bangalore | Updated on June 10, 2014 Published on June 10, 2014

Madhu Jayanti International Limited (Jay Tea), a 70-year company involved in blending and packaging tea, has forayed into business –to-consumer (B2C) category in India with the launch of ‘TE-A-ME’, a premium range of tea bags.

The company under ‘TE-A-ME’ has launched 17 variants of black, green and spiced teas and fruit and flower infusions - the widest range of tea bags in India. 

The company is amongst the top five exporters of value-added teas from India, shipping across 42 consuming countries.

Harish Shah, Managing Director, Madhu Jayanti International Limited said, “Our journey started in the post independence era, with the mission to serve a good cup of tea in the 50s'. Back then we owned and operated two tea estates. Since then we have moved forward in the value-chain, focusing on packaging and value addition on tea. We began exporting our products (largely tea bags) in 1980's and soon began focusing on a branded packet tea business in India.”

Now based on our legacy of superior taste and consistent quality, our regional brands Lalpan (Karnataka) and Sarawasti (Maharashtra) continue to clock Rs 100 crore per annum. We now plan to replicate the success in the tea bag market in India,” he added.

Published on June 10, 2014
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