Madhu Jayanti forays into B2C category, launches ‘TE-A-ME’ brand

Our Bureau Bangalore | Updated on June 10, 2014 Published on June 10, 2014

Madhu Jayanti International Limited (Jay Tea), a 70-year company involved in blending and packaging tea, has forayed into business –to-consumer (B2C) category in India with the launch of ‘TE-A-ME’, a premium range of tea bags.

The company under ‘TE-A-ME’ has launched 17 variants of black, green and spiced teas and fruit and flower infusions - the widest range of tea bags in India. 

The company is amongst the top five exporters of value-added teas from India, shipping across 42 consuming countries.

Harish Shah, Managing Director, Madhu Jayanti International Limited said, “Our journey started in the post independence era, with the mission to serve a good cup of tea in the 50s'. Back then we owned and operated two tea estates. Since then we have moved forward in the value-chain, focusing on packaging and value addition on tea. We began exporting our products (largely tea bags) in 1980's and soon began focusing on a branded packet tea business in India.”

Now based on our legacy of superior taste and consistent quality, our regional brands Lalpan (Karnataka) and Sarawasti (Maharashtra) continue to clock Rs 100 crore per annum. We now plan to replicate the success in the tea bag market in India,” he added.

Published on June 10, 2014

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.