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Mahindra & Mahindra (M&M) on Tuesday launched its 15 HP tractor —— Yuvraj 215 —— in Pune, priced at Rs 1,81,000.
“With the launch of Yuvraj tractor in Maharashtra, we expect to see a change in the dynamics of the agriculture community. Yuvraj enables the small farmer to own a tractor and benefit from mechanisation, thus helping him boost his productivity,” M&M General Manager Special Projects( Farm Equipment Sector), Mr Sudhir Shah, said in a statement.
“The tractor has been well received in Gujarat and we are sure we will get the same response from farmers in Maharashtra,” he said.
Yuvraj 215 promises a top speed of 25.6 kmph and haulage capacity of 1.5—tonne. The tractor is being manufactured at the company’s Rajkot facility with a production capacity of 16,000 tractors per annum.
“The Yuvraj is a key part of M&M’s vision to go beyond retailing tractors and focus on creation of farm tech prosperity,” M&M Senior Vice—President, Marketing & Applitrac (Farm Equipment Sector), Mr Sanjeev Goyle, said.
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