Utility vehicle major Mahindra & Mahindra today launched its premium sports utility vehicle XUV500 with automatic transmission at a starting price of Rs 15.36 lakh (ex-showroom Navi Mumbai).

The automatic XUV500, whose W8 FWD variant will be sold at the starting price, will be available across Mahindra dealerships from December 5 onwards, Mahindra & Mahindra (M&M) said in a statement.

“The XUV500 already has many technology firsts to its credit and now we have further pushed the boundaries with the introduction of the XUV500 Automatic,” M&M President and Chief Executive (Automotive) Pravin Shah said.

Being a listening organisation, the company constantly incorporates consumer insights and feedback and the company is sure that this variant will be an instant hit with customers, he added.

The company has sourced the new automatic transmission for the first time from leading global supplier AISIN, Japan.

The XUV500 is the only SUV in its class to offer a second generation six-speed automatic transmission with all wheel drive (AWD) as an option, the company said.

The XUV500 was first launched in 2011, followed by its first major upgrade in 2015. M&M has sold over 1.5 lakh units of the premium SUV since its launch.

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