Having sold more than 90,000 Xylo multi utility vehicles (MUVs) since its launch in 2009, taking its market share in this segment to 27 per cent, Mahindra & Mahindra Ltd expects to cross 1,00,000 sales before the current financial year.

“We are confident of achieving this milestone. The Xylo was launched when the automotive sector was passing through turbulent times and yet received excellent response in the market. With the launch of a new Xylo, with a lot more innovative features, we are confident of crossing this number within two months,” Mr Ravindra S. Sahane, Senior General Manager, Brand Xylo, said.

Speaking to Business Line after the launch of Xylo in Andhra Pradesh, Mr Sahane said that the product has been strategically positioned to take on those upgrading from hatches to sedans and MUVs. Its pricing of Rs 7.32 lakh to Rs 10.24 lakh ex-showroom appeals to segments below it and also a notch above.

Half-a-million on Faceboook

The response and its aspirational aspects could be gauged from the fact that it has more than half-a-million fans hooked to the Facebook. The number is steadily growing not just for Xylo brand but for all the M&M brands.

Mr Atul Sinha, Senior General Manager, Sales, South, said that Xylo’s heightened appeal provides option for those looking at sedans, MPVs and SUVs. It value proposition and feature have helped notch up good volumes in the past.

The company, which is working on a compact version of Xylo, expects to roll it out ahead of the festive season this year, i.e. during Diwali.

vrishi@thehindu.co.in

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