Mankind Pharma today said it has appointed superstar Amitabh Bachchan as brand ambassador and through this partnership it will emphasise the importance of good health and affordable treatment for all.

In a statement, Mankind Pharma CEO Rajeev Juneja said: “We believe this association will further add confidence to the brand and strengthen the Mankind brand image among consumers. We welcome Mr Bachchan to the Mankind family.”

Bachchan said: “It has been an absolute pleasure to be a part of the Mankind family and I am delighted to be associated with the brand known in the country for its work of serving life.”

The company employs more than 14,000 people. Its product portfolio ranges from pharma to popular over-the-counter and FMCG brands.