Targeting to treble its sales to Rs 1,000 crore, fruit juice manufacturer Manpasand Beverages (P) Ltd plans to invest over Rs 100 crore in the next three years.

This is part of the Vadodara-based company’s plans to increase its production facilities and distribution reach across India, especially in rural and semi-rural regions, said Dhirendra Singh, Chairman and Managing Director, in a press statement on Monday.

Manpasand Beverages, with its flagship brand Mango Sip, has a basket of 25 product variants. Mango Sip has grown to become the fourth largest mango drink brand in India, he said.

He said Manpasand’s beverage brands are available in over 20 states through more than two lakh retailers, over 2,000 distributors and 200-plus super stockists. The company’s manufacturing facilities are located at Vadodara (Gujarat), Varanasi (Uttar Pradesh) and Dehradun (Uttarakhand).

The beverages industry is expected to see 35-40 per cent growth in future. “In the next 5 years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore,” he added.

Established in 1998, Manpasand’s turnover was Rs 240 crore in 2012-13.

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