Comments
Bollywood macho Sunny Deol will be the brand ambassador of ‘Mango Sip’, the flagship product of Manpasand Beverages Pvt Ltd.
Gujarat-based Manpasand Beverages, a leading fruit juices company, has signed up Deol as its brand ambassador, its founder Dhirendra Singh, Chairman and Managing Director, said in a statement here.
The Vadodara-headquartered company has a basket of 25 product variants. It plans to invest over Rs 100 crore in the next one year even and increase the sales from Rs 300 crore at present to Rs 1,000 crore in three years.
Endorsing the Mango Sip brand, Deol said he was himself “very fond” of mangoes.
Singh said with Deol as the brand ambassador for its flagship mango juice brand, the company will benefit. It is currently available at over two lakh retail outlets and 2,000 dealers.
In 2011, SAIF Partners India had invested $10 million in Manpasand Beverages for a minority stake.
Manpasand’s flagship brand ‘Mango Sip’ is among the top four mango juice brands in India.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.