Companies

Marico invests in Zed Lifestyle

Our Bureau Mumbai | Updated on January 15, 2018

FMCG major, Marico has announced a strategic investment in Zed Lifestyle Private Limited (“Zed Lifestyle”) with an acquisition of 45 per cent equity stake for an undisclosed consideration. Zed Lifestyle Private Limited houses “Beardo”, a fast-growing male grooming brand founded by two entrepreneurs Ashutosh Valani and Priyank Shah in June, 2016 in Ahmedabad, India.

The Rs 3,200 crore (Circa USD 500 million) male grooming market, growing at a double digit CAGR, is a strategic category for Marico. The Company is currently present in India through its Set Wet brand in the mass segment, with future plans to expand into categories beyond deodorants and gels.

Marico views this investment in Zed Lifestyle as a stepping stone towards its ambition of strengthening its presence and widening its portfolio in this segment.





Published on March 17, 2017

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