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The country's largest passenger car maker, Maruti Suzuki India (MSIL), on Thursday launched the much awaited third generation – Swift -- priced between Rs 4.99 lakh and Rs 8.29 lakh (ex-showroom, Delhi).
The starting price is exactly the same as predicted by BusinessLine in an article last month. While the petrol variant is priced Rs 4.99 lakh to Rs 7.29 lakh, the diesel variant is pieced between Rs 5.99 lakh and Rs 8.29 lakh (all ex-showroom).
The Swift is not only an iconic brand for the company, but also the first premium hatchback that changed the game for MSIL and the industry after its first launch in 2005.
The model development cost for the latest Swift is over Rs 700 crore. The hatchback comes with around 98 per cent localisation, truly embodying the 'Make in India' vision, the company said.
The all-new Swift comes with a new design, enhanced performance, and advanced passenger, pedestrian and child safety, the company said.
For the first time, Swift offers the auto gear shift technology for the convenience of customers. Built on Suzuki’s innovative fifth generation HEARTECT platform, the all-new Swift has a superior power to weight ratio with an improved acceleration performance, Maruti Suzuki India said.
“Brand Swift is loved for its bold stance, strong shoulders and unmistakable road presence. With this latest evolution, these hallmark features have gone to the next level. Since its launch in 2005, Swift has been the country’s favourite hatchback, selling more than 1.8 million units," Kenichi Ayukawa, Managing Director and Chief Executive Officer, MSIL, said here at the launch.
It is more spacious and loaded with new features that are poised to thrill customers, he said.
“Brand Swift has featured among the top 5 best-selling cars in India for more than a decade. I thank our customers for their strong support. I am confident that with the all-new Swift, we will be successful to capture the imagination of our customers and offer the car which meets their demands,” Ayuka added.
The all-new Swift offers best-in-segment fuel efficiency for both the engine options; 22.0 km/l for petrol and 28.4 km/l for diesel (13 per cent higher than outing Swift), the company said.
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