Maruti Suzuki India (MSIL) on Monday said it has scaled the unique feat of 35 lakh sales in cumulative wholesale of its smallest car—Alto.

Brand Alto has been the best-selling car in India for 14 consecutive years, it said adding that Alto has been the preferred choice for first time family car buyers due to its modern design, affordability and high fuel efficiency.

“Brand Alto has clocked a growth rate of 6 per cent in 2017–18. At the same time, it has garnered a market share of 33 per cent in 2017–18 in its segment. Customers, especially at the entry-level, see Alto as a win-win package of style and affordability. Nearly 44 per cent of Alto sales contribution comes from young customers less than 35 years of age. This contribution has grown by 4 per cent in the past three years,” the company said in a statement.

Brand Alto is pioneer in democratizing premium features such as power steering, front power windows, integrated stereo, internally adjustable ORVMs (outside rear view mirror), trendy headlamps and sporty bumper grille, the company said.

It has a strong portfolio with two engine options on offer—800 cc and K10—along with a CNG fuel variant. In 2014, Maruti Suzuki introduced its innovative two-pedal technology (Auto Gear Shift) transmission in the Alto K10 and about 18 per cent of Alto K10 sales come from the AGS variants.

“Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000. Since 2006, every two years, Alto is adding five-lakh new happy customers. In 2008, we clocked 10 lakh units. In 2010, it touched 15 lakh units and today in 2018, we have crossed 35 lakhs of cumulative sales,” R S Kalsi, Senior Executive Director (Marketing & Sales), MSIL, said.

In 2017–18, nearly 55 per cent of customers have selected Alto as their first car purchase in 2017–18. Interestingly, 25 per cent of Alto buyers are buying it as an additional car, Kalsi added.

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