Meesho Mall has onboarded leading FMCG companies, Procter & Gamble (P&G), Hindustan Unilever (HUL), and Himalaya, to expand its personal care offerings as demand for such products surges across India’s smaller cities.

The partnership will make brands like Pampers, Whisper, Head & Shoulders, Pantene, Gillette (P&G); Ponds, Dove, Vaseline, Sunsilk, Tresemme (HUL); and a range of Himalaya products available to Meesho’s user base, particularly in tier-2 and tier-3 cities.

The move comes as beauty and hygiene products become daily-use staples beyond metros. Meesho said the expanded assortment would cater where demand for personal care brands is growing rapidly.

“Shoppers are turning to personal care brands for their everyday essentials — from face wash and lipstick to baby diapers and sanitary pads. Meesho Mall is uniquely positioned to meet this growing demand with a wide selection of reliable, high-quality brands,” said the company in a statement.

Meesho has reached a Gross Merchandise Value (GMV) run rate of $6.2 billion for FY25 and commanding a 37 per cent share of India’s ecommerce order volume, according to a recent report by brokerage firm CLSA.

With 4.9 million daily orders and 180 million monthly active users (MAUs), the platform now leads in order volume and user engagement metrics, even as it trails Flipkart and Amazon in GMV due to its low average order value (AOV) of ₹315–₹350.

CLSA expects Meesho to expand its share of India’s e-commerce market from the current 8.5 percent to 10 percent over the next six years, riding on strong traction in Tier 2 and 3 cities, a capital-light model, and a sharp focus on affordability.

The report pegs Meesho’s GMV and revenue to grow at a 26 per cent compound annual growth rate (CAGR) over the next six years, driven by deepening ecommerce penetration in non-metro markets.

Messho is looking to list later in the year and is looking at a potential valuation of $10 billion.

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Published on June 4, 2025