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A one-day national conference titled ‘Traditional concepts of marketing in today's context’ was held at Rajagiri Center for Business Studies.
Sanjeev P. Thomas, President of Binani Zinc, was the chief guest and P. Prem Chand, head of Human Assets Management, Nitta Gelatin, was the guest of honour.
Antony Kariyil, Director, Rajagiri group of institutions, presided over the function. In his keynote address, Sanjeev Thomas pointed out that it is the ‘trust’ that any marketer is marketing to their customers.
He also compared various marketing techniques used in the yester years as well as today. PremChand emphasised that the traditional concepts still hold good, what has changed is the application. He reiterated the influence of technology in all applications including marketing.
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