MG Motor India on Thursday launched the Gloster SUV priced between ₹28.98 lakh and ₹35.38 lakh (ex-showroom, India).

The prices are introductory and valid till October 31 or the first 2,000 buyers on a bookings basis, the company said. It will be competing with the likes of the Toyota Fortuner and Ford Endeavour.

The Gloster appeals to the segment of premium and luxury that ranges from ₹25 lakh ₹50 lakh, the company said. The Savvy trim, priced at ₹35.38 lakh, comes with autonomous level-1 features (enabled by Advanced Driver Assistance System or ADAS) and an industry-first captain seat. It also includes forward collision warning, automatic emergency braking, lane departure warning, automatic parking assist and adaptive cruise control, the company said.

It will be available in four variants — Super, Smart, Sharp and Savvy — with multiple combinations such as luxurious bucket seats (6-seater and 7-seater), two-wheel drive (2WD) and four-wheel drive (4WD), and two engine choices including twin turbocharged diesel engine.

“We believe that Gloster will establish a new benchmark while combining matchless luxury, technology, and off-roading experience in its segment. The customised 'My MG Shield' aftersales packages will further provide more alternatives to customers and ensure a complete peace of mind. All of these features are in line with our philosophy of doing more than our customers’ expectations,” said Rajeev Chaba, President and Managing Director, MG Motor India.

It comes with a standard 3+3+3 package that has a warranty of three years/100,00 km, three years roadside assistance and three labour-free periodic services. Under ‘My MG Shield’, Gloster customers can further customise their ownership package, the company said.

Gloster customers will also be extended ₹50,000 to customise their preferences. In case their choice exceeds this amount, they will have to top up the payment. The amount cannot be redeemed for cash discount, it said.

Gloster's i-Smart 2.0 comes with over 70 connected car features for Smart, Savvy, and Sharp. It also comes with 64-colour ambient lighting, panoramic sunroof, driver’s seat massager and 12-way electronically adjustable driver seat.

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