Michael Mayer appointed brand head of VW cars

Our Bureau Pune | Updated on April 02, 2014

Michael Mayer has been appointed Director, Volkswagen Passenger Cars India. He will take over responsibility as the new brand head for Volkswagen passenger cars in India with effect from June 1.

Mayer (45) who currently holds responsibility for market planning of Volkswagen Passenger Cars European Sales Division located in Wolfsburg, Germany, holds a degree in Engineering and Business Administration and has been with the Volkswagen since 1993.

He has worked on a number of factory planning projects with assignments in China and Portugal. Amongst the various positions he held in Volkswagen passenger cars, Mayer also headed sales for the Western European Region. In his function at Volkswagen Group, he oversaw the worldwide wholesale development activities.

He also worked at Bentley Motors Ltd. for six years as both head of its European retail development activities and regional director for UK and Europe with operational responsibility for the Bentley brand in Europe, including Russia and Central Asia.

In his new role, Mayer will be reporting to Thierry Lespiaucq, Managing Director, Volkswagen Group Sales India Private Limited.

Published on April 02, 2014

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