Mahindra & Mahindra launched its Marazzo people carrier at a press meet here on Monday. The introductory ex-showroom prices for the four variants range from Rs 9.99 lakh for the entry-level M2 option to Rs 13.9 lakh for the top-end M8. The M4 and M6 are priced at Rs 10 lakh and Rs 12.4 lakh each.

There are only diesel engine options for the Marazzo, with the petrol alternative likely to be introduced only with the onset of Bharat Stage VI emission norms in April 2020. Likewise, there is no automatic version for now, though this brand could also join the parade eventually, given the growing preference for the automatic in the market.

The Marazzo has been jointly engineered and designed by teams in Mahindra Automotive North America (MANA) in Detroit, Mahindra Research Valley in Chennai and Italian auto design firm, Pininfarina. To that extent, this is a creation across three continents.

The design inspiration is the shark and this is especially evident in the grille and tail lamps. “Sharks live the longest in the fish species and the only superior predator is the blue whale,” said Executive Chairman, Anand Mahindra. According to him, as much as the shark remained unchallenged in the seas, the Marazzo has the potential to be a long-term player in the automobile space.

Managing Director Pawan Goenka said the launch marked the day of the first verdict, while the final verdict would start coming in from Tuesday when customers get to see the Marazzo. M&M is pulling out all the stops across its dealerships to ensure that the buying experience for this vehicle is memorable.

From Goenka’s point of view, the company was confident and yet ‘somewhat nervous’ about the new offering, which was the most significant after the Scorpio and XUV500. “We will, hopefully, repeat history and look back at another icon 10 years from now,” he said.

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