Yoga guru Baba Ramdev on Monday alleged that multinational companies were conspiring against his firm Patanjali Ayurved.

Countering reports against Patanjali products, he said MNCs were sponsoring a campaign against the company.

He said that MNCs were worried about the impact of Patanjali’s growth in the FMCG sector on their business. “Last year, Patanjali Ayurved had a turnover of ₹2,000 crore and this year we are aiming to cross the ₹5,000-crore mark. We will be a big FMCG player in the next 3-5 years and see huge potential in food, natural cosmetics and natural medicines. We are being targeted with false reports on the quality and safety of our products,” he told mediapersons. Referring to a lab report which was circulated in the social media and which claimed to have found an adulterated ghee sample, he said his company had tested all batches of its ghee for the 28 parameters in an FSSAI-approved lab and found no traces of impurities such as colour or chemicals.

He said that the lab report was of a ghee packet which had already been opened and impurities were added to the sample. He said similar false campaigns are being run against Patanjali’s other products such as biscuits, honey and hair oil.

Several brokerage firms have in the past few months, said that Patanjali Ayurved is expected to emerge as a serious player in the FMCG sector. Analysts also believe it is eating into the market share of bigger rivals and will be a strong competition in various segments such as toothpastes, honey, biscuits, chyawanprash , dairy and health food drinks, among others.

Related Topics
comment COMMENT NOW