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Havas Media-owned mobile agency Mobext has signed a global partnership with mobile app Shazam to provide clients with mobile marketing technology. The agreement will provide Mobext with access to Shazam’s products, as well as sharing and exchanging data for global retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behaviour, as well as access to proprietary music prediction models. The partnership is to be led by the Mobile Network Group, Shazam’s partner for over five years in France and Europe.
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