Modular furniture brand Nolte eyes pan-India market

LN Revathy Coimbatore | Updated on May 20, 2018

German modular furniture brand Nolte is looking to strengthen its footprint in the Indian market aggressively.

The 90-year-old brand had entered the Indian market 12 years ago with a showroom in Bengaluru.

Alok Duggal, Director, Nolte, Home Studio (India) Pvt Ltd, conceded that the business was subdued in the first seven-nine years. “But we are seeing an upswing in the last two-three years, with the concept of ‘branded’ modular kitchen catching up. This has enthused us to spread our wings across the country. We intend to launch one showroom every month over the next couple of months. There are 11 Nolte showrooms at present. We will be adding 10 more this year.” he said.

Nolte’s upcoming showrooms at Hyderabad, Chennai and Mysuru are expected to become functional in the next three-four months. The Jaipur outlet is slated for inauguration in the next fortnight.

Duggal was in the city at the launch of its showroom at RS Puram. He told BusinessLine that the company believed in the franchisee model, but preferred to retain control and distribution.

“We have set up 6000+ kitchens over the past 12 years. The market has shown signs of buoyancy in recent years. We have tied up with property developers and are growing at 20 per cent year-on-year,” he said.

Modular bedrooms

Besides modular kitchen, Nolte is also looking at setting up modular bedrooms. Home Studio, in tie-up with Bosch, is expected to launch ‘Delign’, a product for the mass market.

Duggal said it is at the trial stage at present. “Delign modular furniture is targeted to address the requirements of the middle and upper middle class. This would be rolled out in about four months.”

Published on May 20, 2018

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