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NTL Lemnis, which recently ventured into retailing LED lighting products, is aiming to be among the top three in the category.
Within a fortnight of introducing its Pharox brand in Delhi, the company launched the LED light in Bengaluru earlier this week.
The western region roll-out is expected to take place at Mumbai on January 13.
“We are investing quite a bit on brand promotion and on people,” Manoj Verma, Global President, NTL Lemnis, told Business Line.
This Noida-based company, which is into design and manufacture of electronic products for the lighting industry, has a capacity to make 16 million electronic products every month.
Manufacturing centres“We have seven manufacturing sites at present. These include 2 facilities at Noida (which are focused on LED products), one at Roorkee (for CFL lamps) and four in Dehradun(two of which are being converted to CFL),” Verma said.
The company’s revenue target for the next year stands at ₹200 crore.
“We are in the process of creating a footprint of wholesalers and dealers, identifying channel partners and in discussion with eCommerce portals to take care of customer requirements online,” he said.
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