Orient Electric Ltd, an arm of the CK Birla Group, has launched the new Eleganza series of air-circulating luxury chandeliers.
“The company is targeting to not only grow in this category, but also building a dominant share in the next two years,” Atul Jain, Executive Vice President, Orient Electric, told newspersons at a press conference held here on Thursday.
The Orient Eleganza range includes three alluring, distinctly-featured air-circulating luxury chandeliers. It is available in the price range of ₹17,500 to ₹23,500.
“With rising aspirations and affluence driving consumer-spending in India, there is an ever-increasing demand for world-class luxury products,” Jain said.
The demand for luxury lifestyle is no longer confined to Tier-1 cities, it is equally prevalent in Tier-2 and Tier-3 cities, he added.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.