Orient Electric Ltd, an arm of the CK Birla Group, has launched the new Eleganza series of air-circulating luxury chandeliers.

“The company is targeting to not only grow in this category, but also building a dominant share in the next two years,” Atul Jain, Executive Vice President, Orient Electric, told newspersons at a press conference held here on Thursday.

The Orient Eleganza range includes three alluring, distinctly-featured air-circulating luxury chandeliers. It is available in the price range of ₹17,500 to ₹23,500.

“With rising aspirations and affluence driving consumer-spending in India, there is an ever-increasing demand for world-class luxury products,” Jain said.

The demand for luxury lifestyle is no longer confined to Tier-1 cities, it is equally prevalent in Tier-2 and Tier-3 cities, he added.