Orient Electric launches air-circulating chandeliers

Our Bureau | | Updated on: Jan 16, 2020

Orient Electric Ltd, an arm of the CK Birla Group, has launched the new Eleganza series of air-circulating luxury chandeliers.

“The company is targeting to not only grow in this category, but also building a dominant share in the next two years,” Atul Jain, Executive Vice President, Orient Electric, told newspersons at a press conference held here on Thursday.

The Orient Eleganza range includes three alluring, distinctly-featured air-circulating luxury chandeliers. It is available in the price range of ₹17,500 to ₹23,500.

“With rising aspirations and affluence driving consumer-spending in India, there is an ever-increasing demand for world-class luxury products,” Jain said.

The demand for luxury lifestyle is no longer confined to Tier-1 cities, it is equally prevalent in Tier-2 and Tier-3 cities, he added.

Published on January 16, 2020

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor

You May Also Like

Recommended for you