OYO Hotels enter upscale segment with Palette Resorts

Our Bureau New Delhi | Updated on August 30, 2018

File Photo- Ritesh Agarwal, Founder, OYO ROOMS   -  Shanker Chakravarty

OYO hotels on Thursday announced its entry into the upscale hotels segment with the launch of "Palette Resorts". It will be operated under models of manchise, lease with full - inventory control like the economy and mid-market segments.

“With Palette by OYO, we are expanding our playfield to upscale resorts, while remaining committed to our core value proposition - location, quality, and price. These are hand-picked, premium accommodations that guarantee a memorable, predictable yet wonderful vacation experience for our guests, by leveraging our technology and operational capabilities,” said Maninder Gulati, Chief of Strategy, OYO.

For this, the company is currently partnering with select resorts that offer amenities including spacious and aesthetically designed rooms, private villas and beaches, gourmet dining, spa and other recreational provisions.

We are starting with a beautiful property in Pondicherry, Palette Resorts –Le Pondy. Based on our learnings on ground and feedback from our asset owners and guests, we will look to expand the footprints of Palette Resorts by OYO to other picturesque tourist destinations in India and other international markets,” added Gulati.

Published on August 30, 2018

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