OYO Hotels & Homes plans to invest Rs 1,400 crore to expand its business in India and South Asia this year. With this, the Softbank-backed company plans to double its expansion plans, improve customer experience and ensure increase in continued asset owner success.

The company also announced addition of ‘Collection O’ hotels to its existing portfolio of the budget-to mid-segment hotel chain brands while introducing an in-app SOS button that activates on check-in, a first in the hospitality industry, it said in a statement.

Currently, over 93% of OYO’s sales are from repeat or word-of-mouth customers.

Aditya Ghosh, CEO, India & South Asia said, “Today, with the further investment of INR 1,400 crores and the launch of mid-market brand Collection O hotels, I think we are all set to ensure our customers get the best experience and prices like always - but just a little better than yesterday.”