At a time when most of the fast-moving consumer goods companies posted healthy growth last fiscal, Baba Ramdev-promoted Patanjali Ayurved Ltd witnessed a 10 per cent dip in its revenues at ₹8,135 crore for the period ended March 2018.

The company, which makes products such as Dantakanti, a herbal toothpaste, posted revenues of ₹9,030 crore in the previous fiscal, according to the company’s annual return filing with the Registrar of Companies that was accessed on business intelligence platform Tofler.

The company has not provided the profit and loss statement for the fiscal 2017-18.

The revenue earned during the year is split almost half and half between food, beverages, tobacco products and pharmaceuticals and medicines, said Tofler.

While the cause of dip in sales cannot be ascertained immediately but other Fast-Moving Consumer Goods (FMCG) players, including the largest player Hindustan Unilever (HUL) has intensified its product extension in the herbal and natural segments, which was once the major strength of Patanjali.

HUL has also improved its distribution network and tweaked pricing of some products to cater to the consumers looking for herbal and natural products.

According to experts, post Goods and Services Tax (GST) regime, prices of several product categories have reduced thus allowing people to go for more premium products of other brands.

As per a recent report by Care Ratings, “The decline (Patanjali's) was primarily because of its inability to adapt in time to the Goods and Services Tax regime and develop infrastructure and supply chain.”

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