Payback, India’s largest multi-brand loyalty programme, has elevated Rijish Raghavan to the position of Chief Operating Officer to oversee its India operations. He earlier held the position of Vice-President.

In a statement, the company said that he will continue to lead business development and partner management portfolios, while taking on additional responsibilities that would encompass business intelligence and compliance.

The company said that Raghavan had had over two decades of experience in leadership roles across industries and will focus on expansion across new service categories and customer segments.

Gautam Kaushik, CEO, Payback India, said, “As we embark on a journey led by product innovation and expansion, I am fortunate to have Rijish shoulder bigger responsibilities as he brings with him a wealth of experience and deep understanding of our core business. I wish him all the success as he transitions into his new role as COO.”

Added Raghavan, “I am committed to bring in new ideas that will lead to fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”

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