Pepsi launches new 'Slice' campaign

Our Correspondent Madurai | Updated on February 23, 2011

PepsiCo's mango drink, 'Mango Slice' has announced its new campaign featuring Katrina Kaif to usher in the mango season. Shot in the exotic locales in Thailand, the new TV commercial brings alive the sweetness of savouring the true fruit of patience, according

to Mr Homi Battiwalla, Director, Juices & Juice Drinks, PepsiCo India. “The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers,” he said.

Supported by robust outdoor and on-ground activation., the campaign will soon roll out its largest ever experiential activity called ‘Mango Lounge' to directly reach out to over 1.5 million people across the country, he added. Mango Slice is available in various pack sizes of 200ml returnable glass bottles (Rs 9/10), 250 ml returnable glass bottles (Rs 12), 500 ml and 1.2 litre PET bottles at Rs 28 and Rs 50 respectively and 200 ml Tetrapack at Rs 12, the release said.

Published on February 23, 2011

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