PepsiCo launches 7UP Revive

Our Bureau Chennai | Updated on March 27, 2015 Published on March 27, 2015

PepsiCo will pilot a variant of its carbonated beverage brand 7UP — 7UP Revive – in Tamil Nadu and Kerala from April.

Announcing this at a media conference here on Friday, Vidur Vyas, Senior Director – Marketing, said with the launch of 7UP Revive, “which is an active hydration drink”, Pepsi is creating a new category that will replace the necessary fluids the body needs when out in the hot sun.

The product is priced at ₹33 for a 500-ml PET bottle and at ₹12 for a 200-ml bottle.

Published on March 27, 2015
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