Comments
Italian firm Perfetti, manufacturer of popular confectionery products such as Mentos, Happydent and Center Fresh, is eyeing a turnover of Rs 2,000 crore in India next fiscal and plans to set up its fourth plant in the country.
“The company is likely to record a turnover of Rs 1,700 crore in the current financial year. The projection for the next fiscal is Rs 1,900-2,000 crore,” Stefano Pelle, Executive Vice-President and Chief Operating Officer, Perfetti Van Melle Group, told PTI here yesterday.
The company owns popular candy and chewing gum brands like Mentos, Happydent, Chloromint, Alpenlibe and Center Fresh in India, where it has three manufacturing plants — in Delhi, Chennai and Uttarakhand. Pelle said about 50 million units of these brands are consumed every day in India.
Perfetti, which had a modest beginning in India in 1994 with its plant in Delhi, had a turnover of Rs 130 crore in 1998. The facilities in Chennai and Uttarakhand added to the company’s business, he said.
The Italian company is scouting for land in East India to set up its fourth facility in the country.
The firm, known for innovative ad campaigns of its products, feels the quality of the final product and commercials are responsible for its business growth.
“Advertisement campaigns can get you customer for the first time. But if he does not like the product, he will not buy it again. So both the campaign and product are equally important.
“We have best creative brains in India helping us in the ad campaign,” Pelle added.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.