Piramal’s consumer products division aims to touch the ₹1,000-cr mark in two years

Meenakshi Verma Ambwani | Updated on: Feb 20, 2022
The company aims to double the size of its skin care brand, Lacto Calamine, and has introduced new products such as charcoal peel-off masks, sunscreen, facewash, etc

The company aims to double the size of its skin care brand, Lacto Calamine, and has introduced new products such as charcoal peel-off masks, sunscreen, facewash, etc | Photo Credit: Mizina

Focus now on making seven power brands central to growth, says management

Piramal Pharma Ltd’s consumer products division is aiming to touch the ₹1,000 crore revenue-mark in the next two years with focus on innovations and strengthening its distribution. The current turnover of the division, known for brands such as Lacto Calamine and Little’s baby care range and its OTC products, is pegged at about ₹600 crore.

Nitish Bajaj, CEO of the consumer products division, said, “The consumer healthcare space has been growing rapidly especially during the pandemic. Our ambition is to reach the ₹1,000 crore-mark in the next two years. We have been launching 30-40 new products every year for the last two years. More innovations are in the pipeline. We are sharply focussing on making our seven power brands central to our growth. ”

Quality improvement

In terms of distribution network expansion, Bajaj said the company has been focussing on improving the quality of its distribution coverage through technology-led enablement of its sales force and mapping the entire retail universe digitally. It is also strengthening the portfolio’s presence in the wholesale network and on the e-commerce channel. He added that the company is leveraging on the e-commerce channel to test new innovations and the ones getting good traction are being expanded to modern trade and traditional trade stores.

Besides Lacto Calamine and Little’s, the other power brands of the company include Tetmosol, Polycrol, i-know, Naturolax and Digeplex.

New spaces

In recent times, the company has also forayed into new spaces such as hygiene and disinfection segments, in line with the evolving consumer needs. “We have built a range of very efficacious products in the hygiene and disinfection segment. We are now working on expanding the equity and range of that portfolio by adding products for daily use. We recently launched the disinfectant floor cleaner,” he added.

At the same time, the company aims to double the size of its skin care brand, Lacto Calamine, and has introduced new products such as charcoal peel-off masks, sunscreen, facewash, etc to the portfolio. It has also roped in Bollywood actor Amyra Dastur as the brand ambassador.

“The cosmetic and beauty products is evolving at a very fast pace and we are also keeping up with the emerging needs of the consumers. We are focussing on making the brand much more contemporary with addition of new formats while staying true to the core proposition of addressing oily skin care needs. Lacto Calamine is among the top three brands for us where we are investing heavily and looking for a much faster growth,” Bajaj added.

Published on February 20, 2022
COMMENTS
This article is closed for comments.
Please Email the Editor

You May Also Like

Recommended for you