Prasar Bharati to set up expert panels as part of revamp

Set for a major revamp, public sector broadcaster Prasar Bharati will set up expert committees which will advise it on viewership preferences, programmes and for archive retrieval.

“Advisory committees will be set up for viewers and programme advisory as well as for retrieving archives. These will be in our 11 kendras across the country. We will want individuals from different fields to volunteer as per their fields of expertise,” Prasar Bharati chief executive officer Jwahar Sircar said here today.

“The idea is to revamp the existing structure. We are trying to democratise programmes,” Sircar said.

Also, Prasar Bharati’s radio broadcasting arm Akashvani is recasting the programme content of its two FM channels — FM Rainbow and FM Gold — by introducing breakfast shows, special slots for western as well as devotional songs.

These programmes originating in AIR FM Delhi would have a pan-India flavour and acknowledge listeners joining in from various states, he explained.

He further said that the news content of FM Gold had been rationalised so that continuous news and programmes stretching over several hours had been made concise and would be alternated with entertainment content.

“Popular western music has been retained and stations at Shillong and Panaji have been asked to provide good western music content for enrichment of content,” he said.

Prasar Bharati runs the AIR and Doordardhan network.

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