Mahindra & Mahindra on Thursdayannounced changes in its senior management. These appointments will take effect from February 1st.

Mr Pravin Shah, Chief Executive - International Operations, Automotive and Farm Equipment Sectors (AFS), will take over as the Chief Executive of the Automotive Division.

Mr Ruzbeh Irani, currently Executive Vice President - Corporate Strategy and Chief Brand Officer, is being transferred to AFS. He will now take over as Chief Executive - International Operations, Automotive and Farm Equipment Sectors and will represent this vertical in the various Dynamic Structures and councils, in place of Mr Shah.

Mr Shriprakash Shukla, President - Special Group Projects, will take over as President - Group Strategy and Chief Brand Officer.

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