Publicis acquires Indian digital agency Indigo

Gokul Krishnamurthy Mumbai | Updated on March 12, 2018 Published on April 24, 2012

Communications giant Publicis Groupe has acquired Indigo Consulting, a full-service Indian digital agency, for an undisclosed sum.

Indigo was founded in 2000, and has 160 people in Mumbai and Delhi. It will now operate as a unit within the Leo Burnett Group in India, retaining the Indigo brand.

Its founder, Mr Vikas Tandon, will remain as Managing Director, reporting to Mr Arvind Sharma, Chairman of the Indian Subcontinent for Leo Burnett, said an official statement from Publicis.

Mr Sharma said: “After this acquisition, every fourth employee of The Leo Burnett Group in India will be from the digital background. This is an important step in Leo Burnett India functioning as a fully integrated communications company.”

Indigo provides website design and development, search engine optimisation, usability research and testing, and online marketing, on mobiles and in social media.

Mr Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide, added: “Over the years we have increased our efforts into this important market (India). Indigo Consulting, with its strong track record as a full-service interactive and technology agency, is the perfect strategic fit for our aspirations in India and around the world.’’

Published on April 24, 2012

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