Ratnadeep Super Market, the Hyderabad-based super market chain, has chalked out plans for expansion to make it a national retail chain in a phased manner. From a turnover of Rs 520 crore in the financial year 2018, the company aims to double it to around Rs 1,000 crore by 2020.

With 42 operational stores spread across 2.5 lakh sq.ft in Hyderabad and Secunderabad, the company plans to cross 50 store mark by Januray next. It will also set up five stores in Bengaluru.

Sandeep Agarwal, Managing Director, Ratnadeep Super Market, told BusinessLine , “We are exploring opportunities for expansion of our stores in phases, with different format stores like food and grocery stores with a food court, and partnering with international and national brands.”

“We had crossed a turnover of Rs 520 crore in FY18 with 3,000 plus employees in our network. We are expanding at a fast pace and expect to see a growth of about 30 per cent YOY over the next 24-36 months. We are working towards the goal of becoming a Rs 1,000 crore plus brand by 2020. The funding will be through internal accruals and debt,” he said.

“The company is also continuously looking at making supply chain seamless and planning to make significant investment in this space. Our CRM loyalty programme, known as ‘aGAIN’ has a million plus customer base,” said Manish Bhartiya, Director, Ratnadeep.

The company has its own ‘Excella’ brand of staples and pulses and own brands in some other FMCG assortment. Ratnadeep recently stepped into its own labels in FMCG, starting with Soan Papdi, Besan Laddu and some other products.

It is also in the process of introducing its store brands in some more food and FMCG categories, and plans to enter the house hold cleaning products segment shortly.

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