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Raymond Group, a textile manufacturer and retailer, has launched Ecovera, an eco-friendly range of fabrics manufactured using R|Elan, a technology from Reliance Industries Ltd (RIL).
The Ecovera range will hit 1,500 stores across 700 cities soon, the company said in a statement.
“We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre,” Sudhanshu Pokhriyal, President, Textiles, at Raymond said.
It is made from R|Elan GreenGold, which is made by recycling PET bottles, using bio-fuels and energy-efficient processes. Raymond’s Ecovera will redeem almost 1 million PET bottles from landfills, it added.
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