Reliance Industries Ltd (RIL) has rolled out a polyester brand – RElan in Bengaluru. Created by the company’s polyester division, RElan is a B2B2C initiative which creates co-branded polyester apparel range.

“Along with the launch of the new brand, RIL is also to create a robust fibre-to-fabric value chain to ensure that these innovations match the commercial expectations of fashion brands,” said a senior polyester division executive of RIL. “So far, we have roped in around 22 companies spread across Punjab, Gujarath, Karnataka, West Bengal and Tamil Nadu to create active wear range of products,” he added.

He said: “Now with a research and development centre, wholly dedicated to polyester, the company has come out with differentiated, value-added and newly engineered fibres finding diverse applications.”

The company’s R&D centre is also working to develop many other products for home textile, industrial to construction as well.

With regard to retail expansion, the executive said: “RElan is a collaborative initiative and we are working on B2C2C. For the product we will be producing the fibre and filament yarn, our partners are to create products which suit the market.” Talking about GST, the executive said the sector in the last few months has seen a significant slowdown, all the consumption centres have been affected. Lot of traders have not registered themselves for GST as yet.

On the exports scene, the executive explained that there are certain aspects wherein India has been lagging behind. The country’s presence in the active wear market is almost negligible. There a quite a few segments where India needs to work upon, to be able to get a reasonable share in the global market.

Related Topics
comment COMMENT NOW