Reliance Consumer Products launched its Fast-Moving Consumer Goods(FMCG) brand ‘INDEPENDENCE’ in Gujarat on Thursday. INDEPENDENCE will offer a range of products under several categories including staples, processed foods and daily essential products.
A subsidiary of Reliance Retail Ventures, the company has introduced a made-for-India consumer packaged goods brand on the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad.
“I am happy to announce the launch of our own FMCG brand INDEPENDENCE which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products,” said Isha Ambani, Director, Reliance Retail Ventures.
The company plans to develop Gujarat as a “go-to-market” State to create excellence in execution for its FMCG business, as it prepares for a national rollout for the brand. Further, the company is collaborating with trade partners including manufacturers and kirana stores to create high-quality products and plans to step up the launch to cover FMCG retailers across Gujarat.