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Retail tech-start up Perpule has forayed into the Southeast Asian market with its e-commerce enablement product Perpule E-Commerce+.
The product is targeted at modern retailers across categories like fashion, food, grocery, and electronics among others, and across the region including Indonesia, Malaysia, Vietnam, Thailand, Singapore and Phillippines.
The retail market in Southeast Asia is estimated at over $700 billion but is yet to adopt modern technologies and become heavy on e-commerce, says Abhinav Pathak, CEO and co-founder, Perpule
The company aiming to secure at least 20 per cent of the ecommerce market share and help offline retailers’ switch to an online model in minimum time.
Pathak said that the company’s homegrown Progressive Web Apps (PWA) technology would prove to be a game changer in e-commerce for retailers. “It offers users superior browsing experience even on poor internet connections, works completely offline, which in a way enhances the conversion rate by around 40 per cent from offline to online.”
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