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Marico Limited, the makers of ’Saffola’ brand of edible oils, today withdrew its plea in the Delhi High Court against a single judge’s order refusing to restrain its competitor Adani Wilmar from telecasting and printing commercials to promote cooking oil brand ‘Fortune’.
“The petition is dismissed as withdrawn,” a Bench of justices S Ravindra Bhat and Najmi Waziri said following the brief arguments advanced by the counsel for both the edible oil giants.
Senior advocate N K Kaul, appearing for Marico Ltd, said the commercials, promoting ‘Fortune’ edible oils, was “disparaging” to Saffola brand of oils. However, the plea was later withdrawn.
Earlier, a single judge Bench had refused to restrain Adani Wilmar from telecasting and printing its commercials to promote its edible oil brand ‘Fortune’ saying the makers of ’Saffola’ could not make “a prima facie case for grant of interim injunction” against the advertisements.
The commercials, telecast on channels and printed in newspapers by the maker of ‘Fortune’ oils, have claimed the RBO (Refined Rice Bran Oil) is “the healthiest oil in the world, healthier than other cooking oils and better than cooking oils which are a blend of RBO and some other oil because 100 per cent RBO has a higher quantity of Oryzanol which is good for heart, cholesterol immunity, skin and hormones.”
’Fortune’ edible oils are claimed to be composed of RBO only while Saffola cooking oils also have the RBO beside other components, the court had said.
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