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Steel Authority of India Ltd (SAIL) has reported an 18 per cent jump in sales during August this year over the corresponding period of last financial year. An official statement said that SAIL sold 91,000 tonnes of steel in August 2017. The company targets to sell 1 million tonnes steel through its dealer network in the current financial year and aims at doubling it during the next three financial years.
SAIL had identified the potential of rural markets for enhancing steel consumption which is currently around 10 kg per capita per year as against around 150 kg per capita consumption in Urban India.
SAIL said that this is a result of the company’s campaigns aimed at boosting steel consumption in the country. Through its campaign initiated at Nalbari, Assam, SAIL aims to cover more than 100 locations by the end of this year.
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